Friday, June 5, 2009

Resurgence in '09

The AWJ studio has relocated to Capitol Hill in Washington, DC. In the coming months, our new website will be lauched as well as our Etsy store. It is our goal to also make our designs available in local boutiques within the District. AWJ will keep you posted!

Tuesday, January 20, 2009

Twist of Fate

AWJ online shop will be closed until February 14th. We are moving shop/studio. We have a lot to do during this transition period. Be on the lookout for some great offers which will be posted here prior to our online shop opening!Thank you for your continued patience and support!

Friday, January 2, 2009

AWJ 2009 Preview

AWJ has a lot of wonderful things to offer this year!
We hope you're excited!

Special thanks to Kim Pillsbury

THANK YOU 2008!

Happy New Year to all and I wish everyone a stellar 2009! Thanks to all AWJ supporters in 2008, we look forward to keeping you fashionable in 2009. AWJ is currently working on our site to add our new line: the "arelle" line, and are reworking some web pages to make your online shopping experience even better!

Wednesday, December 10, 2008

I am not a crook!

So, I did state in a previous blog that the new "arelle" line would be available for online purchasing in mid-December...I kinda lied. It will be up by mid-January. Why the delay? The "arelle" line actually got such great reviews, that 80% of the entire line was sold at our AWJ Showroom private event this past Saturday! We were expecting it to be a hit-and it turned out to be a BIG hit. So stay tuned for the new addition of the "arelle" line on the the AWJ website in the near future. Until then, fantasize about all the great jewelry you will be able to purchase at super affordable prices!

Wednesday, November 26, 2008

Muchas Gracias

AWJ has a lot to be thankful for. I would like to express a special thanks to all of our stylish supporters, family and friends! AWJ will continue to donate portions of its proceeds to RHD to carry on our commitment of raising awareness and social service. My friends and I also participated in FannieMae's 21st annual Help the Homeless Walkathon in the District this past Saturday. I hope this event brings us one step closer to solving the major issue of homelessness in the District. Please remember to reach out to others this Thanksgiving who are in need. We need to always remember to help one another; it's how we grow as individuals and as a community.

Thursday, November 20, 2008

Sound the alarm!

AWJ is in the process of developing a new line. Hmmm? What kinds of things will you soon be able to purchase from the new "arelle" line? Well, fun, trendy and chic fashion jewelry of course! I have been dabbling in the use of different metals and materials, and have come up with some contemporary and fresh designs. I have two main reasons for creating a new line: to share with the world that, "Fashion is how people express themselves. It doesn't mean luxury." as Diane von Furstenberg so eloquently put it; and that people can still support and afford handmade as opposed to assembly line, machine made jewelry. You can have signature AWJ pieces that are still great on quality and on the wallet.

I know some say, "jewelry is not a necessity", but to them i respond with a bunch of raspberries! Expensive jewelry and investment pieces may not be a necessity, but the ability to adorn yourself with an unique and chic pair of quality handcrafted earrings is! Why? Because it allows you to express your individuality without breaking the bank while supporting handmade. Everyone deserves a treat! The "arelle" line is your sugar rush!

It is always important to support artists in this world. Personally, so much love, attention to detail, and time goes into all of my creations. I strive to make my clients happy and I want them to continue to come back for more! My pieces are special because there is limited production, and now, the "arelle" line is able to reach a broader base that would have never thought they could get chic affordable handcrafted jewelry. And, if the "arelle" line is your thing- remember, once you are ready for that investment piece(s)...the AWJ line is ready to oblige.

Here is sneak peek of some of the Winter 2008/Spring 2009 collection from my studio.










The "arelle" line will be available for online purchase in mid December, the line will debut on December 6th at a private showing. If you have any questions or want to learn more, please go to the contact us section on the AWJ website.