Sound the alarm!

AWJ is in the process of developing a new line. Hmmm? What kinds of things will you soon be able to purchase from the new "arelle" line? Well, fun, trendy and chic fashion jewelry of course! I have been dabbling in the use of different metals and materials, and have come up with some contemporary and fresh designs. I have two main reasons for creating a new line: to share with the world that, "Fashion is how people express themselves. It doesn't mean luxury." as Diane von Furstenberg so eloquently put it; and that people can still support and afford handmade as opposed to assembly line, machine made jewelry. You can have signature AWJ pieces that are still great on quality and on the wallet.

I know some say, "jewelry is not a necessity", but to them i respond with a bunch of raspberries! Expensive jewelry and investment pieces may not be a necessity, but the ability to adorn yourself with an unique and chic pair of quality handcrafted earrings is! Why? Because it allows you to express your individuality without breaking the bank while supporting handmade. Everyone deserves a treat! The "arelle" line is your sugar rush!

It is always important to support artists in this world. Personally, so much love, attention to detail, and time goes into all of my creations. I strive to make my clients happy and I want them to continue to come back for more! My pieces are special because there is limited production, and now, the "arelle" line is able to reach a broader base that would have never thought they could get chic affordable handcrafted jewelry. And, if the "arelle" line is your thing- remember, once you are ready for that investment piece(s)...the AWJ line is ready to oblige.

Here is sneak peek of some of the Winter 2008/Spring 2009 collection from my studio.

The "arelle" line will be available for online purchase in mid December, the line will debut on December 6th at a private showing. If you have any questions or want to learn more, please go to the contact us section on the AWJ website.